AFRO THERAPY

AFRO THERAPY
Brand Shoot · Photography

We shot the full brand campaign for Afro Therapy, the apparel, candle, and jewelry line from music artist Bantu. The work pulled the whole world together in one shoot: bold, colorful lifestyle shots of the apparel on talent, plus clean product photography for the candles and jewelry, all built to carry across the brand's store, launch, and social. Shot at The Space OC.

Direction & Photography: James Davis II
Brand: Afro Therapy by Bantu
Studio: The Space OC

A man and a woman pose together against a dark background. The woman is sitting on a stool, wearing a black graphic t-shirt, green pants, multiple pearl necklaces, and jewelry. She has short, curly red hair and hoop earrings. The man stands behind her, wearing a similar graphic t-shirt, sunglasses, a pearl necklace, and has styled dreadlocks.
A clothing rack with six colorful T-shirts featuring abstract, artistic designs and text, set against a warm orange background.
Close-up of a colorful graffiti-style shirt on a hanger, with sunglasses and a beige cloth on a wooden surface.
Multiple colorful T-shirts with abstract, graffiti-style artwork hanging on a clothing rack against an orange background.
Two individuals standing back to back against a warm gradient background. The person on the left wears sunglasses, a blue graphic t-shirt, and jewelry, has dreadlocks styled upright. The person on the right has short curly hair, a yellow graphic t-sh
A woman with short curly red hair stands against a warm yellow and orange background, wearing a colorful graphic t-shirt, blue jeans, sneakers, and accessorized with large hoop earrings, a pearl necklace, and bracelets.
A young woman with reddish curly hair wearing a colorful graphic t-shirt, light blue baggy jeans, and sneakers stands against a yellow background, with her shadow cast on the wall.
A woman with short curly red hair sits on a small wooden box in front of a warm gradient background. She is wearing a dark graphic T-shirt, baggy jeans, sneakers, and jewelry, and has a confident pose with arms extended and legs spread apart.
A white box and black jar labeled as Afro Therapy scented candles placed on a white surface with dried palm leaves around them.
A black container with a label titled 'Afro Therapy' on a white background. The label includes details such as origin from Zimbabwe, destination on an island, forecast of enjoyment and freedom, and fragrance of black pepper, piñon, and sea salt.
A black candle with a flame, labeled 'Afro Therapy', with details about its origin from Zimbabwe, destination on an island, forecast of enjoyment and freedom, and fragrance of black pepper, pomegranate, and sea salt.
A black jar labeled 'Afro Therapy' resting on dried palm leaves. The label includes details about origin, destination, forecast, and fragrance.
Candles and packaging on a white surface with a white decorative vase nearby.
A hand holding several pearl necklaces with gold and black Africa shaped pendants and gold T-bar clasps, against a white background.
Five pearl necklaces, each with a dog-shaped pendant, arranged in a row on a white surface.
Close-up of a person's side with a painted black shirt, blue jeans, a bracelet, and a ring. The shirt has a white label with red text that says 'Writing from Michael'. The person's arm has tattoos.
Young woman with short curly red hair, wearing a multicolored abstract painted T-shirt, layered necklaces, a bracelet, and large hoop earrings, sitting on a wooden stool against a white background.
Two individuals with distinctive hairstyles and fashion poses, wearing colorful, graphic t-shirts and jewelry, against a dark background.
Two fashionably dressed individuals, one seated on a wooden stool and one standing, in a photo shoot with warm lighting and a neutral background.
Two young adults, a woman with red curly hair and a man with blonde dreadlocks, standing back-to-back against a warm gradient background. They are dressed in casual streetwear, wearing layered necklaces and rings, and both have a confident, artistic