james-davis-commercial-photography-decidere-sport-nude-seamless-set-side-plank-pose.jpg

Decidere Sport

DECIDERE SPORT
Brand Campaign · Film & Photography

We shot the full campaign for Decidere Sport, a pilates towel/mat brand built on a simple idea: decidere, to remove all else and commit. The work covered the whole brand in one go: lifestyle imagery on location, styled e-commerce, and clean product photography, plus film and social cutdowns ready to post. The goal was to make the pieces feel like the mindset behind them, focused and confident, and give the brand everything it needs across its store, ads, and feed.

Direction, Photography & Film: James Davis II
Talent: Victoria Leatherman
Director Assit.: Jack Gutierrez

Person wearing a red sports bra and red shorts, sitting on a beige surface with a red tiger logo and the partial text 'FOCUS.'
A woman in a red sports bra and matching red leggings poses against a plain white background. She is holding a red sports towel with white text that reads 'Decathlon Sport', and she is smiling while looking off to the side.
A woman in a red athletic outfit poses with a red towel draped over her arm, standing against a plain light-colored background.
A woman with dark hair in a bun, wearing a red halter top and matching skirt, sitting against a plain white background.
Close-up of a red sports jersey with the word 'CHAMPIONS' printed in white, laid on a light surface.
A person lying face down on a yoga mat with a red lion and woman graphic and the word 'FOCUS' written underneath. The person is wearing a red sports bra and has bracelets on their wrist.
A woman wearing a red sports bra and red workout pants sitting in a cross-legged yoga pose on a red yoga mat against a plain white background, looking to her right.
A woman in beige athletic wear kneeling on a yoga mat with a lion print, smiling in a studio with a plain gray background.
A woman with dark hair, wearing a red sports bra and red leggings, practicing yoga on a red mat against a plain white background. She is sitting in a side stretch pose with one arm extended over her head and a smile on her face.
A woman with dark hair tied in a bun, wearing nude sportswear and white socks, is practicing yoga on a leopard print yoga mat against a plain grey background. She is in a side plank pose, with one hand on the mat and one arm extended upward.
Person in red sportswear performing yoga on a beige mat with a red tiger logo and the word "FOCUS".
Woman performing a side plank yoga pose on a red mat, dressed in red activewear and white socks, against a plain white background.
Close-up of a person kneeling on a red and pink striped yoga mat, wearing red athletic pants and a matching top, with one arm extended and wearing gold rings and bracelets.
A woman in matching red workout clothes is sitting on a yoga mat with a red tiger illustration. She is wearing gold jewelry and white socks.
Close-up of fabric labels with the text "DÉC•OR SPORT" in red, white, and black colors.
A woman practicing yoga sitting cross-legged on a red mat, wearing a red sports bra and red leggings, with one arm raised and the other resting on her bent knee, against a plain light gray background.
A woman in red workout clothes practicing yoga on a mat, stretching her arm upward in a side plank pose against a plain light-colored background.
A woman in red workout attire reclining on a yoga mat against a plain background.
A woman in red workout clothes doing a modified yoga pose on a red mat against a plain white background.
Woman in a maroon sports bra and black leggings practicing yoga on a white mat with a red lion design and the words 'FOCUS' and 'ONSET'
Woman in red athletic wear performing side plank yoga pose on a red yoga mat with motivational text, against a plain gray background.
Blurry photo of a woman in a red sports bra and shorts, with her hair tied up, smiling and looking to the side.
A woman practicing yoga in a side plank pose, supporting herself with one arm on a beige yoga mat with an orange tiger design, wearing a red sports bra and matching shorts, against a plain white wall.
Woman practicing yoga kneeling on a yoga mat with her arms raised in a prayer position above her head.
A woman sitting cross-legged on a yoga mat with a lion logo, wearing workout clothes, smiling with her eyes closed, against a plain white background.
A woman with medium skin tone, dark brown hair in a low bun, wearing gold hoop earrings, a dainty necklace, and a nude-colored, sleek, strappy top, looking upward with a subtle smile.