We shot the full campaign for Decidere Sport, a pilates towel/mat brand built on a simple idea: decidere, to remove all else and commit. The work covered the whole brand in one go: lifestyle imagery on location, styled e-commerce, and clean product photography, plus film and social cutdowns ready to post. The goal was to make the pieces feel like the mindset behind them, focused and confident, and give the brand everything it needs across its store, ads, and feed.

Direction, Photography & Film: James Davis II
Talent: Victoria Leatherman
Director Assit.: Jack Gutierrez