ETHIKA

ETHIKA
Seasonal Drop · Photography

We shot the campaign for Ethika's Shogun drop, bringing their seasonal release to life with bold, editorial imagery built for the launch. The work leaned into the energy the brand is known for, clean, confident, and made to move across their store, ads, and social. Shot on location at Ethika.

Direction & Photography: James Davis II

A young woman with long dark hair crouching against a black background with white swirling line art resembling waves or clouds, wearing a crop top with a red floral pattern, black shorts, and white sneakers.
A man with sunglasses, a cap, and layered jewelry stands in front of a black and white artistic wave mural, while a woman sitting on the floor near him wears sunglasses, casual clothes, and listens to music.
A young woman with long dark hair squatting on a patterned black and white floor. She is wearing a colorful patterned sports bra, black shorts, and white sneakers. Behind her is a large black backdrop with white swirling graffiti-style artwork.
A young woman with long, wavy hair is seen smiling and looking at the camera while extending her hand with fingers spread. She is wearing a black varsity jacket with red and beige star embroidery on the sleeve and a zipper in front. She stands agains
A woman wearing black denim shorts and a colorful, patterned sports bra with tiger and floral designs, standing in front of a black and white swirl background.
Two people, a man and a woman, are posing in front of a black background with white graphic art of a wave. The man is standing wearing a gray cap, black sunglasses, a bandana, layered necklaces, a green vest, black shirt, blue jeans, and tan boots. T
A young woman with dark hair, wearing a black varsity jacket with patches and embroidery, a black crop top, and high-waisted blue jeans, is holding a red lollipop near her lips while looking at the camera, with a black and white abstract background.
A young woman with long dark hair, wearing a black floral sports bra and black jeans, stands in front of a black background with white artistic wave patterns.
A young woman crouching in front of a black and white abstract wave mural. She has long brown hair, wears a colorful patterned crop top, black shorts, and white sneakers. She is looking at the camera with a serious expression.
A young woman with long brown hair, wearing a red hoodie with floral design, seated on a brown couch against a dark background with white patterns. She is looking directly at the camera with a neutral expression.
A man with braided hair, wearing a black and gray letterman jacket with red and white patches and embroidery, blue jeans with red letter patches, standing in front of a black background with white line art of a mermaid.
Close-up of a person wearing a black and gray letterman jacket with patches, including a Chicago Cubs patch, and blue jeans with red lettering, standing against a black background with white patterns.
A person wearing a black and grey varsity jacket with red and white patches, and light blue jeans, standing against a black background with white text and patterns.
Person with braided hair wearing a black varsity jacket with a graphic of a fierce face and the words 'Chippa' and '2021,' standing in front of a black background with white line art of a dragon.
Two young people, a man with braided hair and a woman with long brown hair, standing in front of a black backdrop with white line art of waves, clouds, and a dragon. The man is facing away, wearing a black embroidered varsity jacket with a large desi
Two young adults, a man with braided hair wearing a black varsity jacket with colorful embroidery on the back and a woman with long wavy hair wearing a black cropped jacket with patches and baggy jeans, standing in front of a black background with wh
Two young women posing in front of a black backdrop with white wave illustrations. One woman is facing away with a jacket that has colorful patches, and the other is facing forward, wearing a black jacket with stars and floral designs, and blue jeans