INVISALIGN

INVISALIGN × NFL
Brand Campaign · Photography

We teamed up with the creative agency Smarty Social on a campaign for Invisalign and the NFL, built around the confidence of a great smile on and off the field. The work featured Christian Gonzalez of the New England Patriots and Puka Nacua of the Los Angeles Rams, pairing clean athletic energy with the personal-expression angle Invisalign is all about. Cinematic, confident imagery made to carry across Invisalign's social and ad campaigns.

Direction & Photography: James Davis II
Agency: Smarty Social
Talent: Christian Gonzalez (New England Patriots), Puka Nacua (Los Angeles Rams)
Client: Invisalign × NFL

Young man with tattoos wearing a black shirt, layered necklaces, and earrings, holding a smartphone with a glowing blue flower icon on the screen, smiling in a dimly lit room with a skull decoration on the wall behind him.
Young man smiling on a blue track field, holding an NFL football in one hand and a black lacrosse ball in the other. He is wearing a black t-shirt and blue shorts with yellow and white accents, and the background includes trees and a clear sky.
Puka Nacua, wearing a blue Nike t-shirt with a logo, sitting in a locker room with wooden lockers behind him, a microphone hanging above, and a blue/black background. ORANGE COUNTY PHOTOGRAPHER & DIRECTOR FOR BR
Puka Nacua holding a small black device with the Los Angeles Rams logo and team name printed on it, with a dark background. ORANGE COUNTY PHOTOGRAPHER & DIRECTOR FOR BRANDS THAT WANT TO STAND OUT. Puca
Puka Nacua in a blue Los Angeles Rams t-shirt smiling and holding a black AirPod case with the Rams logo and team name.
Puka Nacua with aligners
Puka Nacua smiling while putting on a mouthguard and holding a black object, possibly a weight plate, in a gym setting.
Puka Nacua on a running track holding a small blue contact lens case in one hand and a clear contact lens in the other, smiling at the camera.
Puka Nacua holding a football in one hand and a whistle in the other at an outdoor football field with blue turf and trees in the background.
Puka Nacua in athletic gear holding a football and an electronic timer on a blue running track outdoors.
Close-up of a sports jersey with 'invisalign' branding in blue, visible texture, and black lettering.
A white football helmet with a blue flower design on the side, placed on a dark surface against a dark background.
Christian Gonzalez smiling and playing with his fingers in his mouth, sitting indoors with a New England Patriots shirt.
Christian Gonzalez with braided hair wearing a navy blue Patriots T-shirt, layered necklaces, and earrings, smiling indoors.
Christian Gonzalez holding a black case containing clear dental aligners, with tattoos and wristbands, in a casual setting.
Christian Gonzalez with braided hair, earrings, and layered cross necklaces smiling at the camera, holding a chain link object.
Christian Gonzalez with short, braided hair and tattoos on his arms sitting in a dark room with a wooden wall behind him. He is wearing a black T-shirt, jewelry, and looks contemplative.
Christian Gonzalez wearing wristbands and white sneakers, sitting on a chair, holding a container of blue candies or pills, with legs visible from above.
Christian Gonzalez smiling while sitting in front of lockers, holding a clear-cased device in one hand and a curved glass object in the other, with a globe and dark blue background behind him.
Christian Gonzalez with dreadlocks taking a selfie with a camera, smiling, wearing a black shirt, layered necklaces, and earrings, with a blurred dark background and a blue light in the top corner.
Christian Gonzalez with braided hair, wearing a navy Patriots t-shirt, multiple chains, and earrings, standing in a dimly lit room.
Christian Gonzalez with dreadlocks wearing a black New England Patriots T-shirt standing indoors near a window. ORANGE COUNTY PHOTOGRAPHER & DIRECTOR FOR BRANDS THAT WANT TO STAND OUT. Christian Gonzalez
Christian Gonzalez ORANGE COUNTY PHOTOGRAPHER & DIRECTOR FOR BRANDS THAT WANT TO STAND OUT. Christian Gonzalez
Christian Gonzalez holding a clear, textured dental night guard with a cross necklace, blurred face and dark background. ORANGE COUNTY PHOTOGRAPHER & DIRECTOR FOR BRANDS THAT WANT TO STAND OUT. Christian Gonzalez
Christian Gonzalez holding a contact lens case and opening a small container in a dark room with natural light. ORANGE COUNTY PHOTOGRAPHER & DIRECTOR FOR BRANDS THAT WANT TO STAND OUT. Christian Gonzalez