JOJOFEIFEI ACTIVEWEAR

JOJOFEIFEI
Activewear Campaign · Photography

We shoot ongoing content for JojoFeiFei, an activewear brand built for movement. The work spans two worlds in one: outdoor lifestyle imagery that puts the pieces in motion and shows how they actually live, plus clean studio product photography built for their store and everyday e-commerce. As their content partner, we keep a steady stream of both coming, so the brand always has fresh visuals ready to post and ready to sell.

Direction & Photography: James Davis II
Studio: The Space OC
Hair & Makeup: Dulce Davis

A young woman with blonde hair, wearing a pink sweatshirt with the words "U SO PERFECT" embroidered on it, is outdoors with her eyes closed, listening to music through white earphones, and appears to be enjoying the moment.
Two young women jogging on a shaded road surrounded by trees, wearing matching color athletic outfits with black stripe details.
Two women standing outdoors near a tree, wearing black athletic crop tops and shorts, both with sunglasses, in a park-like setting.
A woman with dark hair wearing sunglasses and a black zip-up jacket outdoors among trees with sunlight filtering through the leaves.
A young woman with long blonde hair wearing a pink sweatshirt with the words 'JOJO FEIFEL' embroidered on it, leaning against a tree outdoors with a blurred background of trees and sunlight.
A woman wearing a pink JuJube sweatshirt, holding a smartphone, with white earphones in her ears.
Two young women sitting outdoors near a tree, one with dark hair in a bun wearing a blue sweatshirt, and the other with blonde hair and a white dress, leaning on each other with a peaceful expression.
Woman with blond hair wearing a pink sweatshirt with 'JOFEIFEI' embroidered on it and black shorts, listening to music through earphones outdoors.
A young woman with dark hair and fair skin sitting cross-legged on green grass outdoors, wearing a blue sweatshirt, navy shorts, white sneakers, and white socks, with sunglasses on the ground beside her, and a background of trees and a building.
A young woman with blonde hair tied in loose waves, wearing a cream-colored hoodie and black leggings, poses outdoors with her eyes closed and arms raised above her head against a background of green, blurred foliage.
A young woman with long blonde hair wearing a cream-colored hoodie and black pants, standing outdoors with trees and foliage in the background, posing with her eyes closed and arms raised above her head.
Two women in pink sweatshirts smiling and talking outdoors in a park with trees in the background.
Two women wearing matching pink hoodies and black shorts, walking on a grassy area with metal water bottles in hand, smiling and talking.
A woman with brown hair tied in a bun, wearing a pink hoodie and looking sideways outdoors.
A woman lying on green grass, smiling with eyes closed, wearing a pink hoodie and dark shorts.
A woman with blonde curly hair lying on green grass, wearing a pink hoodie with the word 'JOJEH' on it and earrings, looking up.
Two women with blonde hair and blue eyes wearing casual hoodies, one in beige and the other in gray, smiling against a light background.
Young woman standing in pink and black athletic outfit, white sneakers, against a plain light background.
A young woman with light brown hair in loose waves, wearing a light beige hoodie and matching sweatpants, standing against a plain light background.
A woman in a matching green sports bra and high-waisted shorts, with black and white striped waistband, adjusting her waistband with one hand.
Close-up of a person wearing a beige zip-up hoodie with their hand in the pocket, and beige pants.
A young woman with long blonde hair wearing a brown crop top and beige high-waisted athletic leggings, standing against a neutral background.
A woman in athletic wear poses with one knee on the ground. She is wearing a teal sports bra with black trim, matching teal shorts, and jewelry including a necklace, bracelet, and chain. Her face is not visible.
Portrait of a young woman with long, wavy blonde hair, wearing a white sleeveless top, smiling softly against a plain gray background.
Close-up of a woman's hand resting on her thigh, wearing a pink athletic shorts with a small gray logo, a bracelet, and well-manicured nails.
Two women wearing sleeveless dresses with puffed skirts, one in black and one in white, standing side by side against a neutral background.
Close-up of a woman's lower body stretching her leg, wearing black athletic shorts and holding a white sneaker with a tan sole.
A woman with blonde hair and light skin stretching her arms above her head, wearing a light green sports bra and black high-waisted athletic leggings, against a plain light background.
A woman with short, wavy brown hair wearing a sleeveless white dress with black piping and a front zipper, posing with one arm raised to her head against a pale background.
Woman with blonde hair wearing off-white sports bra, high-waisted pants, and athletic shoes, standing with hands on hips against a plain white background.
Woman in athletic wear, kneeling and adjusting her shoe in a studio setting.