REFINED PILATES

REFINED PILATES
Lifestyle Fitness Campaign · Film & Photography

We create content for Refined Pilates, a boutique Pilates studio in Whittier, CA. The shoot was built to capture the whole experience: the energy of the classes, the calm of the space, and the people who make it feel like home. We delivered it across both photo and film, lifestyle stills that show the studio in motion plus a video layer that brings the atmosphere to life, all built to work across their website, social, and promotions.

Direction, Photography & Film: James Davis II
Studio: Refined Pilates, Whittier, CA

A smiling woman in athletic clothes holding gym resistance bands in a gym or fitness studio, with other people and fitness equipment visible in the background.
Woman practicing yoga in a gym, kneeling with hands pressed together in prayer position, wearing black workout clothes and headband.
Indoor gym with multiple metal and black resistance bands hanging from white metal workout racks and black exercise benches on a wooden floor.
A woman is lying on a reclining exercise machine, resting her head on padded supports, with her eyes closed, in a fitness or Pilates studio. She is wearing a black athletic top and has a tattoo on her arm.
Inside of a gym with several black Pilates reformer machines aligned on a wood floor, with soft lighting and a plain light-colored wall in the background.
A woman with long brown hair reclining on a black massage chair with her eyes closed, wearing black clothing, in a relaxed position.
A person lying on their back on a padded exercise mat with hands flat on the mat, participating in a workout in a fitness studio, with exercise equipment in the background.
A woman with brown hair lying on a black workout bench with her eyes closed, wearing a black sports bra and black leggings, appears relaxed, with a blurred background of a gym or studio setting.
Four coffee mugs with the words "Refined Pilates" on them, placed on a wooden shelf with a plain wall in the background. The mugs are in black, beige, white, and black colors.
A woman lying on a massage or physical therapy table, lifting her left arm with black straps wrapped around her arm for support or exercise, in a gym or therapy setting.
People exercising on Pilates reformer machines in a fitness studio.
A woman in workout attire using resistance bands for exercise in a fitness studio with mirrors.
Close-up of a smiling woman with long dark hair, wearing a black sleeveless top and a delicate gold necklace with a letter 'H' pendant, standing in front of yellow architectural arches.
A mannequin's lower leg wearing a black sock with a white stripe and the word 'REFINED' on it, brown tights, and black shoes with white dots on the toe area, placed on a black surface with a black background.
A woman in black workout clothes sitting on a black mat with her legs bent, eyes closed, in a yoga pose at a fitness studio with mirrors and exercise equipment in the background.
People in a fitness class stretching on mats in a gym.
A woman in black workout attire and black socks is lying on her back on a black mat, with her arms extended forward and her legs lifted and straight. She is in a Pilates or exercise class setting in a room with wooden floors and Pilates reformer equi
Person holding up a black and white sole of a shoe labeled 'ReFineD PAIrTIES' in a store or mall.
Close-up of a young woman with long dark hair, smiling, wearing a black top and a delicate gold necklace, in an indoor setting with arches in the background.
A woman with dark hair tied up, smiling and lying on a black massage table in a gym or fitness center. She appears relaxed and cheerful, with fitness equipment visible in the background.
A woman doing a yoga pose on a Pilates reformer machine in a Pilates studio.
A woman in workout attire, including a black sports bra and brown leggings, is on a treadmill in a gym, performing a stretching exercise on one knee with her left arm across her chest. The gym has warm lighting, mirrors, and fitness equipment in the
Group of nine women posing together at a fitness or health club, dressed in athletic wear, smiling at the camera.
A mirror with the words 'Refined Pilates' in front of a woman in dark clothing, holding a black bar in a Pilates studio with cream-colored arches.
Woman exercising on Pilates reformer machine with her arm bent and head resting on her arm in a gym.
A woman in a gym kneeling on a workout bench, in a prayer position, wearing workout clothes and socks with grip soles, with gym equipment and mirrors in the background.
A woman in workout clothes standing in a fitness studio, smiling and holding resistance bands, with another woman in yoga pose in the background.
A woman doing yoga in a gym, kneeling on a yoga mat with hands in prayer position, wearing black sports bra and leggings, with a headband and jewelry, surrounded by gym equipment.
A woman smiling and stretching with exercise equipment in a fitness studio, seen through a mirror.