VIBES BOUTIQUE
KAROL G TROPI COLLECTION
Campaign Film
The Tropi Collection film went in the complete opposite direction. Bold, tropical, and unapologetic, built around the music-video energy of Karol G's world. This one was motion only: a vibrant, high-color launch film made to stop the scroll and give the collection a real moment. Vibes wanted heat and confidence, so I directed and shot it and cut the final edit, building the whole look around movement, color, and attitude. Shot in studio at The Space OC and on location.
Direction & Film: James Davis II
Styling / Glam: Alex Vargas
Vibes Boutique Stage Coach Collection
Fashion Campaign · Photography · Video
We built the Stagecoach Collection campaign for Vibes Boutique, a fashion-forward women's boutique in Orange County. It's a full photo and film package made for western-festival season: denim, dust, and golden-hour attitude, built to carry the drop across their site, paid ads, and social. Vibes wanted it to feel like the festival itself, so I directed the whole thing from concept and styling direction through the shoot and the final edit, stills and motion together.
Direction, Photography & Film: James Davis II
Styling / Glam: Alex Vargas
