VIBES BOUTIQUE

We built the Stagecoach Collection campaign for Vibes Boutique, a fashion-forward women's boutique in Orange County. It's a full photo and film package made for western-festival season: denim, dust, and golden-hour attitude, built to carry the drop across their site, paid ads, and social. Vibes wanted it to feel like the festival itself, so I directed the whole thing from concept and styling direction through the shoot and the final edit, stills and motion together.

Direction, Photography & Film: James Davis II
Styling / Glam: Alex Vargas

KAROL G TROPI COLLECTION

The Tropi Collection film leaned all the way into bold, tropical, music-video energy, inspired by the world of Karol G. This one was motion-first: a vibrant, high-color launch video made to stop the scroll and give the collection a real moment. I directed and shot it and cut the final edit, building the whole look around movement, color, and that unapologetic, flirty confidence the collection is named for.

Direction & Film: James Davis II